GEO - Generative Engine Optimization
We get your brand cited as a source in ChatGPT, Perplexity, and Google AI Overviews. The SEO of the AI age: a strategy built on structured data, E-E-A-T, and llms.txt.
Search behaviour is undergoing a fundamental transformation. Users are increasingly getting their answers from AI interfaces like ChatGPT, Perplexity, Google AI Overviews, or Claude rather than Google's ten blue links. In this new environment, traditional SEO signals alone can fall short — because AI engines don't rank content, they select and synthesise it. GEO (Generative Engine Optimization) is a strategic discipline designed to ensure your brand is used as a source in this synthesis process.
The technical cornerstones of a GEO strategy are: llms.txt to directly guide AI crawlers about your site's structure and priority content; Schema.org structured data to clarify the semantic context of pages for machines; strengthening E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals at both the content and technical layers; and positioning the brand as a trustworthy source through backlinks and citations from authoritative sources.
GEO targets not just "visibility in search results" but "being cited as the correct source in AI answers." This stands out as a complement to traditional SEO — and in some sectors, a replacement — especially for corporate brand awareness, competitive market positioning, and long-term organic growth.
Key Benefits
- AI crawler guidance with llms.txt protocol
- Schema.org JSON-LD implementation and validation
- E-E-A-T signal strengthening (content + technical)
- Authoritative content architecture for AI search platforms
- Perplexity and ChatGPT Search visibility strategy
- Integrated GEO + SEO reporting and measurement
Let's Talk About Your Project
How can we apply this service to your project?
Fill out the quote form for a free 30-minute discovery call.