Türkiye · Mersin
Detartech is a software company whose Istanbul team builds mobile apps and MVPs remotely for businesses in Mersin. For our Mersin client Akın Atmaca we built Yükpro, an app that connects shippers directly with carriers and drivers, using Flutter, and released it on the App Store and Google Play. There is no time difference, meetings are in Turkish, online or in person, and progress is visible as a working build every two weeks.
We built Yükpro with Flutter from a single codebase and released it on the App Store and Google Play. Load alerts with push notifications, filtering by province and vehicle type, and one-tap calling or WhatsApp contact form the core of the app. Store release and the in-app subscription flow were part of the job.
View serviceYükpro's first release focused on the features that do the real work: listings, filters, load alerts and direct contact. In an MVP we put the question you want to validate in writing and limit the scope accordingly. A managed backend such as Firebase helps a first release reach users without getting stuck on server management.
View serviceFor a Mersin team that put together a listing or booking app quickly with Lovable or Replit, the first step is reading the existing code and separating what works from what happens to work. The audit, fixes and CI/CD security gate are run from Istanbul; meetings are in Turkish, online or in person.
View serviceWhen a mobile product like Yükpro also needs a marketing site or a web panel, we plan the rendering strategy, multilingual structure and content management from the start. A Mersin business's web project is run from Istanbul in Turkish, with a working version to review every two weeks.
View serviceFor a Mersin business that works with recurring documents such as quotes, waybills or contracts, we can set up document automation and RAG-based search. We work with measured accuracy and decide up front, with KVKK in mind, which data goes to the model.
View serviceOn the site of a business operating in Mersin, we set up indexing, Core Web Vitals and measurement as one system. If the site is being migrated, old addresses are mapped to the new structure with a 301 map. We do not guarantee rankings.
View serviceAI engines do not rank; they choose sources when they answer. We prepare a Mersin business's site for that choice with llms.txt, structured data and a clear robots.txt policy; visibility cannot be guaranteed.
View serviceFor a sales team that copies Meta or LinkedIn ad enquiries into a spreadsheet by hand, we build a line that drops leads into the CRM within seconds and sends the sales outcome back to the ad platform. The setup runs on your own server, and a monthly match quality and conversion report is shared.
View serviceYükpro's infrastructure was built on Firebase's managed services. For a product that runs its own servers, we set up environment and secret management, containers, observability and release steps that can be rolled back, and leave them with a written handover.
View serviceFor a Mersin company with a product idea but no technical executive, we write architecture decisions down with their reasoning and evaluate vendors and engineering candidates. Making sure the cloud, domain and app store accounts are opened in the company's own name is one of the first checks.
View serviceIn an app that sends notifications and matches users, like Yükpro, data and notification load grow with the number of users. We measure first to find the bottleneck, then apply query optimisation, caching and queue decisions with a plan that can be rolled back.
View serviceYükpro's owner, Akın Atmaca, is in Mersin, and our team is in Istanbul. When building a mobile product, the distance between the two cities is not what matters; what matters is that decisions and progress sit somewhere everyone can see them. That is why remote projects start with the scope, priorities and acceptance criteria written down. Meetings are held in Turkish and can be online or in person.
The best way to see progress on a mobile app is to use the app on your own phone. At the end of every two-week sprint a working build is shared, and your feedback goes straight into the plan for the next sprint. Work is tracked on a Jira or Linear board. Since all of Türkiye is in the same time zone, finding a meeting slot is never an issue either.
In road freight, shippers struggled to find a suitable carrier, and carriers struggled to find loads that matched their routes. Matching relied mostly on phone calls, scattered WhatsApp groups and middlemen. The result was lost time, empty return trips and little price transparency.
Mersin is a port city with a large container port, and freight is part of its everyday economy. Yükpro, however, serves road freight across the whole of Türkiye, not only Mersin: listings are published by origin and destination province, so a load leaving Mersin and a load heading to Mersin from another province go through the same flow.
Shippers publish free, unlimited listings with route, vehicle type and price. Because listing is free, the barrier to joining the platform stays low.
Carriers filter listings by province, vehicle type and loading method. A load alert set by origin and destination province sends an instant push notification when a matching listing appears. Carriers no longer need to keep checking the app to avoid driving back empty.
Both sides can call or message on WhatsApp with a single tap. Carriers can share their vehicle and driver details from their profile in one step with a ready-made message. Because contact happens directly between the parties, there is no middleman fee.
The app was built with Flutter from a single codebase and is live on both iOS and Android. A single codebase means both platforms are updated together and features stay consistent across them. The backend runs on Firebase: authentication, the Firestore database, Cloud Functions and push notifications all sit on one platform. This setup suits a first release that focuses on getting the product to market without building separate server infrastructure.
Yükpro's revenue comes from carrier subscriptions: after a 14-day trial, carriers continue with a monthly subscription through the App Store and Google Play, while the app is free for shippers. In-store subscriptions remove the need for a separate payment system, but the trial, renewal and cancellation flows must be designed to follow store rules.
For work that happens in the field, a mobile app earns its value by letting people do something they already do in fewer steps. For Yükpro, that meant bringing the industry's phone and WhatsApp habits into the app instead of trying to replace them. If you have a similar idea, the first meeting is free, it can be online or in person, and we reply within 24 hours.
Wherever you are, the first meeting is free, online or in person.
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Türkiye · Mersin