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Türkiye · Bursa

Web, SEO and Software Development for Bursa Companies

Detartech is a software company whose Istanbul team provides websites, SEO, GEO and software development for businesses in Bursa. For our Bursa client, Eurofertil IVF Centre, we moved bebekistiyorum.com from a legacy ASP.NET stack to a four-language Next.js platform and preserved more than 1,200 URLs with a 301 map. Meetings are held in Turkish and can be online or in person.

Location
Marmara region
Client
Eurofertil IVF Centre (bebekistiyorum.com)
Languages
Turkish, English, Russian, Arabic (right to left)
URLs preserved
More than 1,200, via a 301 map
Meetings
In Turkish, online or in person

Our Services

MVPs for Manufacturers and Start-ups in Bursa

For a Bursa manufacturer or start-up with a new digital product idea, the first version is limited to features that serve a single validation question. We put that question in writing during the scoping meeting and keep progress visible on a test environment; the code and accounts remain yours.

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Auditing AI-Tool Code for Bursa Companies

If a Bursa company's in-house team wrote an ordering or stock tool with Cursor or Codex, access control, leftover keys in the code and user inputs are audited before it goes live. Each finding is fixed in its own pull request together with a test, and then a permanent scanning step is added to the release pipeline.

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Mobile Apps for Field and Warehouse Teams in Bursa

For the field and warehouse teams of a Bursa manufacturing or distribution company, we can build an iOS and Android app with Flutter or React Native. Offline use for areas with weak connectivity and version compatibility are planned from the start, and the store accounts remain yours.

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Multilingual Website Development in Bursa

For Eurofertil we built bebekistiyorum.com from scratch on Next.js and MongoDB and launched it in four languages, including a right-to-left layout for Arabic. With a custom admin panel built around the Tiptap editor, the content team runs the whole site without a CMS licence.

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AI Integration for Industrial Companies in Bursa

In a Bursa manufacturing company, AI can be used to answer questions across scattered documents such as maintenance instructions, quality procedures and past quotes. In such a system we test answer accuracy with sample questions and separate out documents containing personal data before anything reaches the model.

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Site Migration and Technical SEO in Bursa

In the bebekistiyorum.com migration, more than 1,200 URLs from the old site were mapped to the new information architecture and preserved with a database-driven 301 layer. Dynamic metadata, an automatic sitemap, JSON-LD and hreflang were set up in the same project; migration risk can be controlled, but rankings cannot be guaranteed.

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GEO for Healthcare Providers in Bursa

bebekistiyorum.com was prepared for AI-driven search such as ChatGPT and Perplexity with an llms.txt file, an FAQ feed these systems can read and consistent structured content. In medical content, specialist profiles and a well-kept FAQ help engines read the site; being quoted cannot be guaranteed.

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Linking Ad Spend to Real Enquiries in Bursa

At bebekistiyorum.com we integrated Google Ads conversion tracking into the appointment and contact forms, making it measurable how ad spend turns into real patient enquiries. For a Bursa company advertising on Meta and LinkedIn, we apply the same logic on your own server with a line that moves leads into the CRM and sends the sales outcome back through the Conversions API.

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A Safe Release Process for Bursa Companies

For a Bursa company that updates its software by hand on a single server, we set up an automated test and deployment pipeline, environment and secret management, and observability. Every release has a written rollback step, and the setup is handed to your team with a handover document in Turkish.

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Technical Leadership for Family Businesses in Bursa

In a Bursa company that runs its digital projects through several vendors, the first job is to find out whose name the domain, server, code repository and app store accounts are opened under. We then write architecture decisions down with their reasoning, prioritise technical debt and evaluate vendors; budget and hiring decisions stay with you.

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Backend Performance for Bursa Systems

When a Bursa company's ordering, production or dealer systems slow down, the cause is often not the number of servers but specific queries or a missing cache. We measure first to find the bottleneck, then apply database, cache and queue changes with a migration plan that can be rolled back.

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How does a Bursa company work with a team in Istanbul?

Bursa is a province of its own in the Marmara region, with a large industrial base. Our client, Eurofertil IVF Centre, is in Bursa; our team is in Istanbul.

Meetings are held in Turkish and can be online or in person. Scope, priorities and acceptance criteria are written down; development moves in two-week sprints, and a working version is shared at the end of each sprint. The short distance between the two cities makes in-person meetings easy, but the project does not depend on them: decisions, sprint reports and open questions stay written on the project board, so both sides look at the same information.

What was the problem at bebekistiyorum.com?

Over the years bebekistiyorum.com had grown into a large content archive with 66 medical articles, hundreds of video pages and specialist profiles. The site, however, ran on a legacy ASP.NET WebForms stack: the design lagged behind current standards, every content update needed technical support, and mobile performance was poor.

Because the centre also serves international patients who speak Russian and Arabic, the site had to publish in four languages. The most critical risk was the migration: the search value built up over the years across more than 1,200 URLs must not be lost on the new platform.

What did we build?

A new foundation on Next.js

The site, including its design, content infrastructure and admin panel, was built from scratch on the Next.js App Router and React Server Components, backed by MongoDB. A custom admin panel with the Tiptap rich text editor and bulk content import was developed, so the content team runs the whole site without any CMS licence.

Four languages and right-to-left Arabic

Publishing in Turkish, English, Russian and Arabic was set up with next-intl. Every component was designed to work right to left for Arabic, and the language versions are declared to search engines with hreflang tags.

Preserving more than 1,200 URLs

URLs from the old site were mapped to the new information architecture and preserved through a database-driven 301 redirect layer. Page-level dynamic metadata, an automatic sitemap, JSON-LD structured data and performance work focused on Core Web Vitals completed the technical SEO foundation.

Readiness for AI search, and conversion tracking

The site was prepared for AI-driven search such as ChatGPT and Perplexity with llms.txt, an FAQ feed these systems can read and consistent structured content. Google Ads conversion tracking was integrated into the appointment and contact forms, making it measurable how ad spend turns into real patient enquiries.

What do we watch for in a site migration?

  • First a full URL inventory of the old site, with every address mapped to its counterpart in the new structure.
  • Redirects are set up one by one as permanent (301) redirects, avoiding redirect chains.
  • On multilingual sites, every language version is linked to the others with hreflang.
  • After the migration, indexing and broken pages are monitored regularly.

In a well-run migration the risk of losing traffic can be largely controlled, but no one can guarantee rankings.

What does this project mean for other companies in Bursa?

A Bursa company that sells abroad may face similar issues on its own site: publishing in several languages, old addresses accumulated over the years, and enquiries from ads that cannot be measured. At bebekistiyorum.com we tackled all three in a single project. If you have a similar need, the first meeting is free and we reply within 24 hours; the proposal is written on a fixed-price or time and materials basis, and full ownership of the source code passes to you on delivery.

Frequently Asked Questions

If we move our site to a new platform, will we lose search traffic?

In a well-run migration that risk can be largely controlled, but no one can guarantee rankings. At bebekistiyorum.com we mapped more than 1,200 URLs to the new structure, preserved them with 301 redirects and monitored indexing after the move.

Can our site publish in Russian and Arabic too?

We build the multilingual structure from the start. bebekistiyorum.com publishes in Turkish, English, Russian and Arabic; every component works right to left for Arabic, and language versions are declared to search engines with hreflang.

Can our content team publish without a developer?

For bebekistiyorum.com we built a custom admin panel with the Tiptap editor and bulk content import, and the content team runs the whole site without a CMS licence. We shape the panel around your own content workflow.

Can we measure enquiries that come from ads?

At bebekistiyorum.com we integrated Google Ads conversion tracking into the appointment and contact forms. For Meta and LinkedIn ads we can also build a line that moves leads into the CRM and sends the sales outcome back to the ad platform; how accurate the measurement is depends on how tidy the forms and CRM fields are.

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