How does a Bursa company work with a team in Istanbul?
Bursa is a province of its own in the Marmara region, with a large industrial base. Our client, Eurofertil IVF Centre, is in Bursa; our team is in Istanbul.
Meetings are held in Turkish and can be online or in person. Scope, priorities and acceptance criteria are written down; development moves in two-week sprints, and a working version is shared at the end of each sprint. The short distance between the two cities makes in-person meetings easy, but the project does not depend on them: decisions, sprint reports and open questions stay written on the project board, so both sides look at the same information.
What was the problem at bebekistiyorum.com?
Over the years bebekistiyorum.com had grown into a large content archive with 66 medical articles, hundreds of video pages and specialist profiles. The site, however, ran on a legacy ASP.NET WebForms stack: the design lagged behind current standards, every content update needed technical support, and mobile performance was poor.
Because the centre also serves international patients who speak Russian and Arabic, the site had to publish in four languages. The most critical risk was the migration: the search value built up over the years across more than 1,200 URLs must not be lost on the new platform.
What did we build?
A new foundation on Next.js
The site, including its design, content infrastructure and admin panel, was built from scratch on the Next.js App Router and React Server Components, backed by MongoDB. A custom admin panel with the Tiptap rich text editor and bulk content import was developed, so the content team runs the whole site without any CMS licence.
Four languages and right-to-left Arabic
Publishing in Turkish, English, Russian and Arabic was set up with next-intl. Every component was designed to work right to left for Arabic, and the language versions are declared to search engines with hreflang tags.
Preserving more than 1,200 URLs
URLs from the old site were mapped to the new information architecture and preserved through a database-driven 301 redirect layer. Page-level dynamic metadata, an automatic sitemap, JSON-LD structured data and performance work focused on Core Web Vitals completed the technical SEO foundation.
Readiness for AI search, and conversion tracking
The site was prepared for AI-driven search such as ChatGPT and Perplexity with llms.txt, an FAQ feed these systems can read and consistent structured content. Google Ads conversion tracking was integrated into the appointment and contact forms, making it measurable how ad spend turns into real patient enquiries.
What do we watch for in a site migration?
- First a full URL inventory of the old site, with every address mapped to its counterpart in the new structure.
- Redirects are set up one by one as permanent (301) redirects, avoiding redirect chains.
- On multilingual sites, every language version is linked to the others with hreflang.
- After the migration, indexing and broken pages are monitored regularly.
In a well-run migration the risk of losing traffic can be largely controlled, but no one can guarantee rankings.
What does this project mean for other companies in Bursa?
A Bursa company that sells abroad may face similar issues on its own site: publishing in several languages, old addresses accumulated over the years, and enquiries from ads that cannot be measured. At bebekistiyorum.com we tackled all three in a single project. If you have a similar need, the first meeting is free and we reply within 24 hours; the proposal is written on a fixed-price or time and materials basis, and full ownership of the source code passes to you on delivery.