Paşa Yapı Tasarım · Construction & Decoration
Paşa Yapı Tasarım - Facade & Decoration Corporate Website
Bilingual (TR/EN) corporate website for Paşa Yapı Tasarım, an Istanbul facade, interior, ceiling and flooring firm since 1992. 22 application pages, a 6-step quote wizard, e-catalog and AI-search-ready SEO.
PROBLEM
What Did They Face?
Paşa Yapı Tasarım has been delivering facade, interior, suspended ceiling and flooring work in Istanbul since 1992. Material supply, manufacturing, design and installation all under one roof. Presenting a service range that wide on the web is not easy.
There were 22 different application types, each with its own technical details and customer questions. Visitors needed to find the right application fast, say whether they wanted just the product or a turnkey installation, and send a quote request without friction. On top of that, the company wanted to be visible both on Google and in AI search engines like ChatGPT and Perplexity.
SOLUTION
What Did We Build?
We built the site on Next.js as a bilingual TR/EN website.
- Application architecture with 4 main categories and 22 sub-pages: facade, interior, suspended ceiling systems and flooring
- 6-step quote wizard: product or installation choice, short questions and UTM source tracking
- Quick contact via WhatsApp and phone
- Downloadable PDF e-catalog, gallery, references, team profiles and blog
- Admin panel for content management
- SEO and GEO foundation: hreflang, Schema.org (HomeAndConstructionBusiness, BreadcrumbList, FAQPage), sitemap, llms.txt and a robots.txt open to AI crawlers
- KVKK, privacy and cookie policy pages
RESULTS
What Did They Achieve?
Paşa Yapı Tasarım now brings over thirty years of experience together in a single digital showcase.
- Each of the 22 application types has its own indexable page
- Quote requests reach the team in a structured format with source data
- The site is readable in both TR and EN search and by AI search engines
- The company updates its own content through the admin panel
Behind This Project
Services Used
View AllWeb Development
The cost of a web project shows up over time, not at launch. We settle rendering strategy, type safety, multilingual architecture and content management up front.
SEO - Search Engine Optimization
Technical SEO is never finished, and any release can break it. We build indexing, hreflang, Core Web Vitals, 301 mapping and measurement as one system.
GEO - Generative Engine Optimization
AI engines do not rank, they select sources. We make your site citable with llms.txt, structured data, E-E-A-T, a written crawler policy and WebMCP.
Technologies Used
View AllNext.js
React-based full-stack framework. Build production-grade web apps with SSR, SSG, App Router and Edge Runtime.
React
Component-based UI library by Meta. Breaks complex interfaces into manageable pieces for speed and flexibility.
llms.txt
The standard text file added to the root directory so AI models can better understand a website. The AI equivalent of robots.txt.
Let's Talk About Your Project
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